It’s a simple question: why hire a PR specialist? The answer is equally simple: relationships.
When you hire a public relations specialist, you are paying for the years of relationships that this person has built with journalists, producers, booking agents and hundreds of other people who make the decisions each day on what stories to cover and introduce to their audiences.
It takes years for a public relations specialist to establish and build the kind of relationships that can really pay off for their clients.
It takes years for a public relations specialist to establish and build the kind of relationships that can really pay off for their clients. That’s because the best of these relationships is built on trust. A journalist needs to know that when their PR contact calls and says, “I have an incredible product that I think could really interest your readers,” they can trust that they’re telling the truth and not overselling or misrepresenting that product.
They need to be able to trust the PR person’s instincts and know that when they’re pitching a story, it’s a high-quality story. Those strong relationships are invaluable – they’re what makes it possible for PR specialists to get those stories placed and earn those call backs that put their clients in front of the camera and behind the microphone, getting the coverage they deserve.
This ties back to the other important quality a PR specialist brings to the table – the ability to tell your story truthfully and from an angle that captures the imagination of the media and ultimately, customers and clients. It can be incredibly difficult for even the most talented business owners to push their own products or services. It’s always easier to sing someone else’s praises than your own. PR specialists are used to looking at all the great things about you and figuring out the best way to frame and promote that story – they can be your greatest cheerleaders, allowing you to focus your time and energy on running your business.
PR specialists know the ins and outs of communicating and because of that experience, they can be your greatest advocates. It is worth it to invest in them and in the relationships they have built in order to get the attention and bright spotlight you deserve.