Joan Frank
Why Hire a PR Specialist?
It’s a simple question: why hire a PR specialist? The answer is equally simple: relationships. When you hire a public relations...
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Joan Frank
- Jul 27
- 2 min
The Zoom-Era Interview
At this point, it’s easier just to list the things that COVID-19 hasn’t changed rather than what it has. Everything is different these...
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Joan Frank
- Jul 7
- 2 min
Grading PR Campaigns: Expectations and The Use of ROI Tracking Opportunities
Deciding if a PR campaign is successful sometimes feels like that old story about Supreme Court Justice Potter Stewart who, during a case...
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Joan Frank
- Jun 7
- 2 min
It’s okay to say no: letting go of difficult clients
Sometimes client relationships don't work out. Instead of assigning blame, learn when it's time to let go.
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