Joan FrankMar 23, 20232 minWhy Networking is Important for Business GrowthWhether you’re a freelancer, small business owner, or corporate executive, your network can be key to success in any industry.
Joan FrankAug 17, 20222 minWhy Hire a PR Specialist?It’s a simple question: why hire a PR specialist? The answer is equally simple: relationships. When you hire a public relations...
Joan FrankJul 27, 20222 minThe Zoom-Era InterviewAt this point, it’s easier just to list the things that COVID-19 hasn’t changed rather than what it has. Everything is different these...
Joan FrankJul 7, 20222 minHow to Grade PR Campaigns: Determining ROIDeciding if a PR campaign is successful sometimes feels like that old story about Supreme Court Justice Potter Stewart who, during a case...
Joan FrankJun 8, 20222 minIt’s okay to say no: letting go of difficult clientsSometimes client relationships don't work out. Instead of assigning blame, learn when it's time to let go.