The work was always remarkable. I made the world notice.
Each client came to me with a story worth telling. My job was to make sure the right people heard it.
Dr. Michelle Barr
Transformation & Transition Expert · The Barr Institute
No media footprint→A presence on two continents
The Challenge
When Dr. Michelle Barr came to me, she had everything a publicist loves to work with. A doctorate in transformational spiritual coaching, a decade of clinical experience as a crisis and trauma therapist, a thriving global business, and a message that genuinely changed lives. What she did not have was a media footprint. She was, in the truest sense, a best-kept secret. The goal was to change that.
The Strategy
Over two years, I built Michelle's visibility from zero. I identified the right media targets, crafted story angles that matched her depth, and got her in front of audiences who needed to hear what she had to say. I did not just pitch her. I positioned her.
The Results
The wins came quickly, and they compounded. A recurring weekly segment on Fox 2 Detroit, picked up nationally on Fox Soul. Several of those segments went viral on Yahoo News and Yahoo Finance. Two high-profile celebrity gifting lounges in Los Angeles, one for the Academy Awards and one for the ESPYs, generating pickup across LA and beyond, then internationally across Australia.
Fox 2 Detroit segment, picked up nationally on Fox Soul
A New York publishing house came calling for her next book
Coverage spanning television, digital, and print on two continents
Scott Beaulier
Economist · Dean of Business, University of Wyoming
No media presence→A recognized national voice
The Challenge
Scott Beaulier is the kind of person whose record speaks for itself. A PhD economist with more than twenty years in higher education leadership, he has grown business programs, launched research centers, and transformed institutions at every stop. Scott’s goal was to reach broader audiences with his economic insights while bringing greater attention to the work happening at the University of Wyoming. I developed sharp story angles around the topics he knows best, including the economy, higher education reform, workforce development, and household finance, and connected him with journalists already covering those conversations.
The Strategy
A university presidency is not just about credentials. It is about visibility, credibility, and trust. Search committees and boards want a candidate already recognized as a thought leader, someone whose voice carries beyond their own campus. I developed sharp story angles around the topics Scott knows best, the economy, higher education reform, workforce development, and household finance, and placed him in front of the journalists already covering those conversations.
The Results
In five months, Scott went from no media footprint to a growing national presence. The placements are ongoing, and the momentum is building.
A Newsweek feature that immediately elevated his profile
Quoted four times in the Washington Times, from teen employment to AI and the labor market
Featured in Yahoo Finance, MSN, and Forbes Advisor on the topics he owns
Lynn Darmon
Psychic Medium · Heaven's Whisper
One placement→Led directly to the next
The Challenge
Lynn Darmon has been communicating with the Other Side since she was five years old. She has built a devoted following, contributed to multiple Chicken Soup for the Soul volumes, and earned national television appearances on ABC's 20/20, The Dr. Oz Show, and Dateline. By any measure, she was already credentialed. But a few notable placements and a word-of-mouth reputation can only take you so far. Lynn knew it was time to build something more sustained.
The Strategy
Lynn's story is genuinely compelling, a woman born with a rare gift who has spent her life using it to bring comfort to others. I focused on finding her the right stages to let that story breathe, building local television momentum in Metro Detroit while pursuing high-profile opportunities in Los Angeles that would expand her reach to a national audience.
The Results
I secured Lynn recurring television segments in Metro Detroit, establishing her as a trusted, go-to voice. I then placed her in the ESPY Awards celebrity gifting lounge in Los Angeles, and the response was remarkable. That single placement led directly to something bigger. My work with Lynn is ongoing, and more is coming.
One ESPY gifting lounge led to a Los Angeles Magazine feature spread
A live reading with the LA Magazine staff that moved the entire room
National Nonprofit
Serving Children & Families in Need
A best-kept secret→Rebuilt from the ground up
The Challenge
This organization was doing some of the most meaningful work I had ever encountered. Layettes for newborns whose mothers could not afford to shop for them, clothing drives, tutoring and reading support that changed the trajectory of children's lives. The problem was never the mission. The problem was that nobody knew about it. Their website was words everywhere and message nowhere, a logo that did not reflect the heart of the work, and no social presence. They were the best-kept secret in their space, and in nonprofit work, that costs you everything.
The Strategy
Nonprofit work comes with a layer corporate clients do not have: the board. Eight engaged members, each with a vision for what the organization should look and sound like. Part of my job was to guide, educate, and build alignment across a room full of passionate people who all cared deeply and all had opinions. That is its own kind of expertise.
The Results
Over five months, I conducted a complete overhaul. That meant starting at the foundation, understanding what the organization truly did, who they served, and what made their work different, then rebuilding everything from there. Strategy first. Execution second. Clarity at every step.
New identity: A logo that finally reflected the warmth and professionalism of the mission.
New website: A rebuild where, for the first time, the message was as powerful as the work.
Social media: A full campaign built and prepared to go live.
Conference presence: A booth and branded materials that made people stop, engage, and want to learn more.