The work was always remarkable. I made the world notice.
Each client came to me with a story worth telling. My job was to make sure the right people heard it.
Dr. Michelle Barr
Transformation & Transition Expert · The Barr Institute
No media footprint→A presence on two continents
The Challenge
When Dr. Michelle Barr came to me, she had everything a publicist loves to work with. A doctorate in transformational spiritual coaching, a decade of clinical experience as a crisis and trauma therapist, a thriving global business, and a message that genuinely changed lives. What she did not have was a media footprint. She was, in the truest sense, a best-kept secret. The goal was to change that.
The Strategy
Over two years, I built Michelle's visibility from zero. I identified the right media targets, crafted story angles that matched her depth, and got her in front of audiences who needed to hear what she had to say. I did not just pitch her. I positioned her.
The Results
The wins came quickly, and they compounded. A recurring weekly segment on Fox 2 Detroit, picked up nationally on Fox Soul. Several of those segments went viral on Yahoo News and Yahoo Finance. Two high-profile celebrity gifting lounges in Los Angeles, one for the Academy Awards and one for the ESPYs, generating pickup across LA and beyond, then internationally across Australia.
Fox 2 Detroit segment, picked up nationally on Fox Soul
A New York publishing house came calling for her next book
Coverage spanning television, digital, and print on two continents
Scott Beaulier
Transformation & Transition Expert · The Barr Institute
No media footprint→A presence on two continents
The Challenge
When Dr. Michelle Barr came to me, she had everything a publicist loves to work with. A doctorate in transformational spiritual coaching, a decade of clinical experience as a crisis and trauma therapist, a thriving global business, and a message that genuinely changed lives. What she did not have was a media footprint. She was, in the truest sense, a best-kept secret. The goal was to change that.
The Strategy
Over two years, I built Michelle's visibility from zero. I identified the right media targets, crafted story angles that matched her depth, and got her in front of audiences who needed to hear what she had to say. I did not just pitch her. I positioned her.
The Results
The wins came quickly, and they compounded. A recurring weekly segment on Fox 2 Detroit, picked up nationally on Fox Soul. Several of those segments went viral on Yahoo News and Yahoo Finance. Two high-profile celebrity gifting lounges in Los Angeles, one for the Academy Awards and one for the ESPYs, generating pickup across LA and beyond, then internationally across Australia.
Fox 2 Detroit segment, picked up nationally on Fox Soul
A New York publishing house came calling for her next book
Coverage spanning television, digital, and print on two continents