Where clarity, confidence, and credibility begin with your superpower

Unlock the core strength that sets you apart—and learn to use it to win attention, authority, and impact.

Meet Joanie Frank

With two decades of PR success under her belt, Joanie has guided executives, entrepreneurs, and experts to secure front-page features, keynote slots, and build magnetic personal brands.

Now her focus is on one thing: revealing the unique advantage you bring to every conversation.

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Find your superpower. Align your story. Make the world see you.

You’ve got something special — a story, a skill, a spark.

My job? To help you uncover what makes you different, then turn it into a message that shines.

Whether you’re looking for clarity, consistency, or full-on media coverage, I’ve got you.

My Process

Discover Your Edge
Through targeted questions and strategic exercises, we map out the qualities and experiences that make you unmistakably you—and package them into a central theme that resonates.

Craft Your Narrative
We transform your edge into a magnetic story. From website headlines to LinkedIn About sections, every word will reflect your expertise and vision with consistency and confidence.

Align Your Touchpoints
We audit your website, bio, presentations, and social channels to ensure every brand moment works cohesively, driving trust and action

A photo of Joan Frank, wearing glasses, a sleeveless turquoise top, and jeans, sitting on a carpeted floor next to a corner wall, surrounded by magazines.

Choose your level of shine:

  • Clarity Session

    The truth about your brilliance.

    This is a deep, energizing 90-minute session where we uncover your superpower, your story, and your standout value. No fluff — just clarity, confidence, and a-ha moments.

    You’ll walk away with:

    - A clear articulation of your unique value

    - A deeper understanding of your story and how to use it

    - Messaging themes that resonate with your audience

    Perfect for: Founders, creatives, thought leaders, and anyone who knows they’re onto something — but needs help putting it into words.

  • Brand Align

    Every word. Every channel. In sync.

    Includes everything from the Clarity Session — plus a full communications audit. We’ll make sure every place you show up reflects your brilliance, your voice, and your value.

    You’ll get:

    - A full review of your website, social, bios, decks, and more

    - Honest, strategic feedback on what’s working (and what’s not)

    - Copy edits + messaging recommendations to bring it all into alignment

    Perfect for: Anyone whose messaging feels “off” — and wants their brand to finally sound and feel like them.

  • Amplify

    You’re not just getting a plan — you’re getting a publicist.

    This is for the bold ones — the ones ready to step into the spotlight and stay there. With AMPLIFY, you're not just walking away with a strategy. You're hiring me to lead your PR: from angles to outreach, follow-up to securing real coverage — I’m in it with you.

    It includes everything from Clarity + Brand Align, plus full-service publicity.

    You’ll get:

    - A custom PR strategy tailored to your goals, voice, and visibility needs

    - Development of pitch angles + collaboration on press releases

    - A curated media list (for internal use — I handle the outreach)

    - Media outreach + pitching handled directly by me

    - Follow-up with journalists, editors, and producers

    - Support in securing media placements that build your credibility and authority

    - Ongoing collaboration to ensure your story evolves with your visibility

    Perfect for: Founders, thought leaders, experts, and creative entrepreneurs who are ready for serious, sustained visibility — and want a publicist who gets it and gets it done.

    Note: I take on a limited number of Amplify clients at a time — this is high-touch, personalized PR, not plug-and-play. If you're ready to be seen, let’s talk.

  • The Signature Suite

    White-glove. High-touch. Fully custom.

    You bring the ambition. I’ll bring the strategy. If none of the above quite fits, we’ll co-create a custom consulting experience built around your goals — whether that’s brand evolution, long-term communications support, visibility planning, or all of the above.

Ready to Amplify Your Impact?

Book a complimentary Discovery Call and start owning the story only you can tell.

Your superpower is waiting—let’s uncover it.

Book Your Call